Creator Guidelines

Second Shower × You.

Our shooting brief — The brand, the products, reference script, and MUST DOs. Five-minute read.

Tag @secondshower.us
Hashtag #secondshower
Format TikTok / Instagram
Jump to the guide ↓

On this page

AGENDA

  1. I
  2. II
    PRODUCTS
    • THE SECOND SHOWERHEAD
    • THE SECOND SHOWERHAND
  3. III
  4. IV
  5. V

Second Shower

Skincare starts from your shower

The #1 Korean shower filter in the US (Amazon), made by Korea's best shower-filter company and engineered for US water. We remove 99.9% of chlorine and chloramine before it touches your skin and hair — water that actually feels clean, from Day 1.

Lab-tested

99.9% chlorine and chloramine removal. Clinically Proven, independantly verified.

Korean Precision

Engineered by Korean skincare experts, made specifically for the water in the US.

Trusted at scale

#1 Korean shower filter in the US and Amazon, in less than 2 years. Our fans are the proof.

Product

What you'll be showing on camera.

THE SECOND SHOWERHAND

THE SECOND SHOWERHAND Handheld filtered showerhead

128 micro-jets, vitamin-C infused. The handheld that strips 99.9% of chlorine and chloramine on contact — water hits your scalp soft, not stripped.

NSF/ANSI 42 PP sediment filter inside; Clinically proven by an independant lab testing.

How To

Show the filter inside — that's the proof of work. Demo the filter swap (people pause for it). Show the stream comparison from your old showerhead - let your viewers see the pressure difference.

THE SECOND SHOWERHEAD

THE SECOND SHOWERHEAD Filtered showerhead

176 micro-jets, NSF/ANSI 42 certified PP sediment filter. Wall-mount install — removes 99.9% chlorine and chloramine, Day 1 to Day 60 with no performance drop (others do, like so quick).

how to show

Show the install — it's a screw-on, no plumber. Open the filter window on camera; the discoloration at week 4 is the visual hook. Pair with a Day
1 vs Day 60 B-roll if you have it.

The script

Content Guidelines

To help you make content ifyou need some guidances!

1

Have a hook

that says something like:
- "This is the water in NYC"
- "Shower filter in ONE WEEK"

2

Show the product

hand or head, show the product!

3

Show the timeline

start with clean filter, then show the color change:

Day 1 — clean filter. Baseline issue (dryness, itch, dull hair).

Week 2 — softer skin/hair. Filter tinting.

Month 2 — full glow. Filter amber.

4

Share your voice

your honest feedback from your experience!

More examples

What good looks like.

Any videos that don't match these references may be subject to reshooting.

you could show a comparison of a used and new filter like this

you could show a comparison of a used and new filter like this

Day 7 of your filter could look like this

Day 7 of your filter could look like this

Day 21 of your filter could look like this

Day 21 of your filter could look like this

For the showerhead, show your filter in  the same format!

For the showerhead, show your filter in the same format!

DO / DON'T

What you can say. What to avoid.

Stick to lab-tested claims and your own experience. Skip medical, regulatory, and overclaim language.

DO

Things that you should do

  • Tag the official account: @secondshower

  • Use Hashtags: #secondshower #korean #showerfilter

  • Please make sure that you've actually used the product for a while till you see the filter color change to show them in the video.

  • Make sure you show your location and weeks of use in the content

  • Include text + captions when you speak over the video.

DON'T

Things that you shouldn't do

  • DO NOT only show unboxing!!

  • Please make sure that you've actually used the product for a while till you see the filter color change to show them in the video.

  • DO NOT just show the white clean looking filter.

Tag @secondshower.us · Include captions when speaking · Mention your city or water hardness if you know it.

Required

Whatever else you do, please:

  1. Tag @secondshower in your post!!

  2. Include captions when you speak — accessibility plus retention.

  3. Mention your city and weeks of use.

  4. Show the transformation and your own experience.

Frequently Asked Questions

Everything you need to know before you start.

Do you offer flat fees or paid promotions?

Not at the moment! We are currently doing commission-based only!

We send our "affordable luxury" products completely free — and our average order value is significantly higher than most skin/healthcare brands.

Worst case, you get a free filtered shower head to keep. 🚿

Where can I learn more about your products?

Check out our full lineup at our shop.
We'd love for you to explore our shower heads, handheld options, Vitamin C filters, and scented infusers.

There's plenty to talk about.

What are the content guidelines?

You're at the right page!

These are intentionally light guidelines— they cover the core story we'd love you to tell.

You're absolutely encouraged to add your own creative spin and educational angles that fit your brand.

The more authentic to you, the better.

What's the timeline?

Week 1: Test the shower head and capture initial photos, videos, and your honest first impressions. We genuinely want real feedback so we can keep improving. Please make sure to email us, or make a post if you would like!

Around 1 month: Upload your final video tagging @secondshower. The full month gives you time to capture a real before-and-after — that's where the product really shines.

How will my content be used?

We'll use before/after photos and videos (faces excluded).
We may boost your video with paid ads for up to 3 months.

Content may appear in ads, marketing materials, product feedback, and on our brand channels.
We'll never distort or misrepresent your original message or creative voice.

How do promo codes and commissions work?

You'll get a personal code that gives your followers 10% off, and we use it (alongside TikTok Shop and secondshower.us coupons) to track every sale you drive.

TikTok creators: TikTok referral code with 15% commission on attributed sales.
Instagram creators: Our brand web coupon with 15% commission on attributed sales.


Posting on both? Even better — you can use both codes.
Posting consistently throughout the year? Commission rates are reviewed monthly, and top-performing creators see them go up.

How and when do I get paid?

Payouts go out towards the end of the month via PayPal, Venmo, or Zelle.
We always include screenshots and email receipts so you have full transparency on every payment.

One key thing to remember:
Please tag @secondshower in your post! and try to get the before / afters!

Questions or issues?

Reach out anytime at hello@secondshower.us — we aim to reply within 24 hours.

Questions?

Questions?

Message @secondshower on Tiktok or email us at hello@secondshower.us !. Or apply now to get your free Showerhead or Showerhand and start shooting.

Apply now
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